Ace Hood is a rapper from Southern Florida. He is releasing his forth studio album in the Summer of 2013, and he has a number of mixed albums that he has released. DJ Kaled signed him to We the Best Music Group in 2008. Many of his albums and singles tend to feature other rappers associated with DJ Kaled in his singles, and Ace Hood is often featured in other rappers’ song as well.
His third album, Blood, Sweet, & Tears, released in August 2011, was his most successful album commercially. His latest album will be released summer 2013 and features the hit single “Bugatti”.
“Bugatti” was released as a single on January 29, 2013, with the music video being released a few days later on February 6. “Bugatti” had a number of writers who collaborated to write the song. The writers include Antione McColister, William Leonard Roberts II, Nayvadius Wilburn, and Michael Williams. The video was directed by Gil Green, who has produced many music videos and commercials. The video was filmed on location in Miami. Future, Rick Ross, DJ Kaled, and Birdman also appears with Ace Hood in the video.
The video for “Bugatti” starts with with Ace Hood and a female friend waking up in a Bugatti with the police surrounding the car with their weapons drawn. There is a voice over by Ace Hood talking bout how fast life can change in one day. The video then flashes back 24 hours earlier. Here our hero, Ace Hood, is on the run trying to escape Haitian bad guys.
He does escape by diving off of a pier. He then meets up with his crew, they crash a poker game and have a big payday by taking all the older gangsters’ money and women. It is then we are bought back to the beginning of the video with Ace Hood in a Bugatti being arrested by the cops. This story is shown interspersed with scenes of Ace Hood, Future, Rick Ross, and DJ Kaled rapping and dancing in front of a Bugatti.
The song “Bugatti” is about one day being in the gutter and waking up one day to having success and money. Of course, the Bugatti is one of the world’s most expensive cars with the base cost around $1.7 million. So it is easy to see the reference of waking up in a Bugatti being waking up with a lot of money. The lyrics focus on his great lifestyle that money has brought him. In addition, Ace Hood, Rick Ross, and Future use the lyrics to verbally attack the haters, those people who cannot be happy for another person’s success.