Love Me Harder by Ariana Grande
Through “Love Me Harder” Ariana Grande seasoned its classical pop style with R&B, in addition she attempted to propose a more mature image of a determined woman, comparing with the latest videos displaying a joyful teenager. The story of “Love Me Harder” is eloquent through its title: a woman expects complete attention from a man, not pieces of his love, as consequence she wants to receive what belongs to her.
The debut of the video displays misty mountains and an old castle, where Ariana Grande is locked into a petrified room, where time stopped, as the static clock in the background suggests. Life outside follows its regular flow, as the image of clouds indicates, only Ariana Grande can’t escape the same the desolate sandy room, not until The Weekend appears.
The Weekend plays the role of the artist’s lover, assuring her that she is the one and will be adequately treated. The sand crawling down from her room to him is the link uniting them, such powerful that thunders occur as suggested in the scenes of The Weekend and Ariana Grande performing together. Besides sand, there is another link connecting them: water as the diving pool that Ariana Grande bathes in and the rain pouring on The Weekend.
“Love Me Harder” was released on 30 September 2014, as the third single promoting the studio album “My Everything”, benefitting of The Weekend’s rapping contribution.
The song was created by The Weekend, Max Martin, Ahmad Balshe, Savan Kotecha, Ali Payami, Peter Svensson, who have previously written hits for Kelly Clarkson, Jessie J, Katy Perry, Christina Aguilera or Taylor Swift. Savan Kotecha wrote for Ariana Grande “Problem”, “Break Free” and “One Last Time”. Ali Payami, Peter Carlsson and Peter Svensson mastered the song, adding a new R&B touch to Ariana Grande’s vocal performance, mostly focused on pop and electro.
The video created for “Love Me Harder” was released on 3 November 2014 , Hannah Lux David who also directed “Bang Bang” featuring Jessie J and Nicki Minaj, being responsible for it. Similarly to “Dancing With A Broken Heart”, a video created for Delta Goodrem, in the case of Ariana Grande, the American director chose a symbolical perspective: time passing is suggested through the frozen background of the old room where Ariana Grande seems to be imprisoned, while the disappointment felt by the artist is purified through rain and diving into a pool, water being an ancient element of healing.