Wake Me Up by Avicii
Sitting at No. 1 in 62 countries is the single “Wake Me Up!”, a dream brought to reality by one of the world’s biggest progressive house DJs, Avicii. Whilst Avicii did the house music for “Wake Me Up!”, the un-credited vocals in the song goes to an American soul singer, Egbert Nathaniel Dawkins III also known as Aloe Blacc. Mike Einziger, a guitarist of the alternative rock band Incubus, also helped to create this smash hit.
“Wake Me Up!” feels like a Ralph Lauren 19th-century mining town inspired photo shoot, right down to the banjo blended into the beat. “Wake Me Up!” symbolizes the blending of genres from folk music to electric zoo and how they can in fact exist together to create something wonderful. The video features two young girls: Laneya Grace of JE Model Management Kids and Kristina Romanova, a runway model with Ralph Lauren. In this video they portray themselves as sisters waking up in bed, getting dressed, and walking out of their front door into the setting of a town seemingly stuck in time and extremely old fashioned.
The girls are dressed in modern clothing and receive many stares from the people around them for they did not fit in and were made to feel like outsiders. The youngest sister asks why no one likes them and the elder girl is lost for an answer. Once again the music video shows both girls sleeping, but this time only the eldest had awoken.
The eldest girl later rides off on a horse and ends up in an area that has a modern skyline. She runs into a woman with a tattoo exactly like hers, and began to follow her, jumping onto the back of a truck with numerous young people that are like her, and immediately whisked away to the Electric Zoo Festival scene. She comes into hordes of other soul-searching ravers bearing the same Avicii tattoo as hers and her younger sibling. There are smiles, laughter and tears of joy because amongst the crowd, they have finally found a place where they are accepted and belong.
After several cut away shots of Avicii and Aloe Blacc performing, there was also many brand placement clips of young people at the concert wearing Ralph Lauren clothing from the Denim & Supply line, while a woman texted on her Sony Xperia Z smart phone. The eldest sister rode back in her rural town for the younger girl and shared the experience she just had. With that, the four minute and nine second visual ends with both girls walking down the highway to the place where they belong.
The video for this track is made from concert footage and short films, including a believable fairy tale like narration and footage from Avicii’s set at Miami’s Ultra Music Festival. Initially the track was disliked by many, and it did not quite fit in the EDM music scene and the earlier mixes Avicii is known for. In this particular piece of music, Avicii projects his musical interpretations to give us something that we can all relate to. It is the fact that everyone in their own way has at some point, wanted a place to be where they can be accepted no matter what, and that it is a place where they can be themselves and call home.
The “Wake Me Up!” single was released in June 2013 as the first single from the 23-year-old Swedish producer, Avicii, to show case his full-length debut studio album, True, which is set to be released in seven days on the 17th of September 2013.