Boom Clap by Charli XCX
“Boom Clap” will create a déjà-vu impression, since the first scenes. It’s Hazel’s and Gus’s love story from a different perspective. Although their love story is meant to end in a dramatic note, since she will eventually die and he will probably continue to be discriminated, due to his disability, Charli XCX emphasizes the positive feelings that love can create in the case of similar persons such as hope and courage.
Even the title of the song suggests that love is an incredible event into somebody’s life, happening fast, yet able to change everything forever.
Unconventionally for the British artist, the video isn’t shot in London, but in Amsterdam, one of the most tolerant cities in the world, the author is willing to express that cancer and disabled persons have to be granted the right to love. Charli XCX adopted a hippie style for this video, reflected by her outfits and makeup, while the couple displayed preserves a neutral style.
Placed in an urban background, “Boom Clap” is shot mostly on Amsterdam’s streets, canal cruises, public transport network and into an old bike park. Everywhere, the artist suggests the same positive feeling created by love and friendship, as seen in the dramatic love story that inspired the video.
“Boom Clap” is the lead single for the latest studio album of Charli XCX, named “The Fault in Our Stars”, after one of Shakespeare’s reply in “Julius Caesar”. Initially written for the debut album of Charli XCX and lately offered to Hilary Duff, the optimistic “Boom Clap” found its way through the soundtrack of the movie “The Fault in Our Stars”. It was officially released in April 2014, as Charli XCX, Patrik Berger, Fredrik Berger and Stefan Gräslund’s creation.
The video for “Boom Clap” was directed by Sing L. Jee, recognized for his unconventional vision as seen in “Lies” (Churches) or “Hold on” (Avec Sans). In the case of Charli XCX’s video, he preferred a simple, emotional approach, improving the realistic images shot in Amsterdam with animated clouds and stars, able to suggest the happiness the young couple felt in spending time together.
“Boom Clap” video was released on 2 June 2014, displaying a slightly different version for the British music market. “Boom Clap” is Charli XCX’s success after “Fancy”, the collaboration with Iggy Azalea at the beginning of 2014.