Sober by Childish Gambino
The American actor Childish Gambino entered music industry through a dynamic hip hop song with R&B touch ‘Sober’. Similarly to ‘Telegraph Ave’ and ‘3005’, Childish Gambino is determined to highlight his originality through his acting talent, doubled by a mature R&B musical style.
A young woman is texting in a common restaurant, while a mysterious man from a corner comes to her, performing dancing steps, in order to draw her attention. As she is alone in the restaurant, she tries to ignore him, but he is insistent and manages to make her laugh through his clown’s techniques, as making a white pigeon appear from his clothes. Childish Gambino behaves as if they know each other for a lifetime, plays with his fingers, in order to touch her hand or starts acting as a clown, to make her laugh. Once he obtained her attention, Childish Gambino make the restaurant turn into a disco room, dancing and singing for her amusement.
Having made her smile and dance, Childish Gambino finds himself alone once again, since she is leaving, as her meal is ready. He silently redirects to his chair in the corner of the restaurant, waiting for another woman to enter and potentially pay attention to his story. The clock appearing in the first scenes of the video suggests that time didn’t even pass while Childish Gambino performed his role, since it indicates the same hour.
‘Sober’, released in September 2014, is the debuting single of Childish Gambino, included on his EP ‘Kauai’, following ‘Sweatpants’, also released in 2014. His efforts to find a personal music style are continued by ‘Retro’, launched at the beginning of 2015. ‘Sober’ was written by the artist and Ludwig Goransson, creating songs and mastering albums for PELL, T. Mills or ZZ Ward. Similarly to his previous singles, Childish Gambino involved in the production of the song, supported by Ludwig Goransson.
The Tokyo-based director Hiro Murai, previously designing videos for The Fray (‘Heartless’), David Guetta (‘She Wolf’ featuring Sia) or Queens Of The Stone Age (‘Smooth Sailing’), created a particular video for ‘Sober’, focusing on Childish Gambino’s performance as comedian. He jumps on the tables of the restaurant, attempts to do a breakdance show or performs magic tricks, in order to impress a beautiful woman. The video was released in January 2015, presenting Childish Gambino into the role of permanent heartbreaker, disappointed by left behind and waiting for another woman to enter his life.