Rather Be by Clean Bandit ft. Jess Glynne
“Rather Be” is an electro-pop song, placed in a Japanese background, inviting audience to think of the essential persons and things in their lives. Clean Bandit’s traditional house style was enhanced by the vocal performance of Jess Glynne, a British R&B singer, into one of the catchiest songs released in UK this year.
The song is cleverly focused on the common, yet sensitive images of daily life, such as getting up in the morning, working for a living and dreaming to become a star. Each of them is a potential version of the place, relationship or situation that we desire to experience.
The video debuts with the image of a young girl woken by her cat early in the morning. The first thing she does is to turn on her walkman and start listening to her favorite artists, Clean Bandit. Nothing matters, as long as she hums the lyrics of the song, not even the fact that she has to go to her job and work hard for a crowd of hungry customers.
In fact, while listens to Clean Bandit’s music, everything seems to magically change: the customers are humming too, she encounters on her way back home one of the band’s member playing the violin and while she is sleeping, she is taken to a concert and treated as a star. She realizes something is wrong and desperately runs away, but the more she struggles, the more people around dance on Clean Bandit’s rhythm. Finally, she ends in a hospital, tormented by her hallucinations, which in fact might be true, since her own relative is in fact a member of the band, revealing his face under the mask.
“Rather Be” was written by the band’s keyboardist, Jack Patterson, Nicole Marshall and James Napier, known for his collaboration with Disclosure, another popular British bands in the electro world. The song was produced by Jack Patterson and Grace Chatton, the band’s cellist. Similarly to previous successful songs, such as “Dust Clears” (2013), the new creation is an attractive mixture of most unexpected elements, including bass, piano, violin and video game fragments. “Rather Be” was released on January 2014, promoting the upcoming debut album of the band.
The video for “Rather Be” was created and directed by the members of the British band. All the videos released until “Rather Be” included their personal contribution, which transformed them into incredibly original creations. “Rather Be” was placed in Tokyo, an unexpected background, similarly to “Extraordinary” (2014) shot in Cuba. Comparing with “Extraordinary”, the guest artist isn’t the heroine of the video. “Rather Be” features Haruka Abe, a Japanese actress and a fan of the band.