Try by Colbie Caillat
Colbie Caillat proposes a sensitive song about self-identity, beauty and confidence. Suggestively entitled ‘Try’, the artist encourages women to leave behind social appearance and accept themselves as beautiful in every single way. Christina Aguilera transmitted a similar message through ‘Beautiful’, focusing on a wider perspective, including people rejected for their health disorders or sexual orientation.
Placed in a reverse frame, ‘Try’ focuses on the personal experiences of women of all ages, including the artist, feeling that beauty is a social standard, forcing women pretend to be something else. Colbie Caillat invited famous artists as Kelly Osbourne, Sara Bareilles, Hillary Scott (Lady Antebellum), Natasha Bedingfield or Jessie J, as well as fans to join the video, in order to support the idea of natural beauty as the only criterion worthy to be followed.
Once they wiped their tears or calm down after the anger created for being rejected, the characters participating to Colbie Caillat’s video start to clean their makeup, as a form of being free. Their liberation continues with the elimination of any accessory, such as a wig or faux eyelashes. Colbie Caillat herself is proudly smiling, while she leaves behind anything unnatural on her appearance, but the most eloquent example is that of the woman wearing a wig, in order to hide the effects of a treatment. Although she is completely bald, she seems not to be afraid of what people would say about her look.
‘Try’, released in June 2014, promotes Colbie Caillat’s fifth studio album ‘Gypsy Heart’. The midtempo pop ballad was written by the artist, Jason Reeves, Antonio Dixon and Babyface, recurrent collaborators of Toni Braxton, Mariah Carey, Adam Smith, Nelly Joy or Mikal Blue. Babyface mastered the song in a slow tempo, to highlight Colbie Caillat’s positive message about beauty and social acceptance. ‘Try’ follows the success registered by Colbie Caillat in 2013 with ‘Hold On’, a dynamic pop rock song.
The video created for ‘Try’ benefits of the Sheryl Crow and Christina Perri’s presence, empowering Colbie Caillat’s message through their natural appearance, without makeup or any glamorous accessories. The visual representation of ‘Try’ was released in July 2014, directed by Roman White, an American director responsible for successful videos promoted by Taylor Swift (‘Mine’, ‘You Belong With Me’), Carrie Underwood ( ‘Last Name’) or Kelly Clarkson (‘Don’t Waste Your Time’). In the case of Colbie Caillat, he implied a simple white background, to suggest the purity of every woman, focusing on their personal emancipation against the social pressure of standardized beauty.