Ain’t Worth The Whiskey by Cole Swindell
‘Ain’t Worth The Whiskey’ is the third single promoting Cole Swindell’s self-titled debut album. After ‘Hope You Get Lonely Tonight’, the artist’s collaboration with Florida Georgia Line, Cole Swindell found his original style in country music, mixing traditional country with rock influence.
The video of ‘Ain’t Worth The Whiskey’ is based on traditional images of country songs, as the good time spent in a pub with friends. The song presents the story of a disappointing love story, the artist suggesting that a good drink and the company of friends are essential, comparing with the attitude of his former partner shown next to another man.
‘Ain’t Worth The Whiskey’ debuts with the nocturnal image of an American metropolis, as Cole Swindell notice the presence of his ex-girlfriend and yet decides to enter the pub, despite her uncomfortable attitude of seeing him.
As the artist enters the pub, he directs to his friends, ignoring the presence of the former partner, which affects her. The more he seems to avoid her, the woman becomes more anxious about the situation, mostly since Cole Swindell accidentally stumbles over an attractive woman who is rewarded by the artist with a free whiskey. After drinking with his friends and noticing the messages of the young woman, the artist enters his role as musician.
He unexpectedly stops the performance on the stage, in order to pay a tribute to American soldiers fighting in Afghanistan, in order to support democratic concepts. Once one of the American heroes is celebrated, the artist descends from the stage, toasting with the audience, completing ignoring the woman who looks at him unable to find explanations for his attitude.
In the end of the video, she is alone, while Cole Swindell joins again the company of his friends.
‘Ain’t Worth The Whiskey’, launched in November 2014, was written by Cole Swindell, Adam Sanders and Josh Martin, country musicians involving in the creation of his album, as in the case of the singles ‘Beautiful’, ‘I Got It Good’ or ‘Proud’. The song was produced by Michael Carter, mastering Craig Campbell’s ‘Outta My Heart’ and Thomas Rhett’s ‘Get Me Some of That’.
The video was released in March 2015, directed by Michael Monaco, a debuting director, previously known for the commercials he created in the case of American radios or musical events. In the case of Cole Swindell’s video, he created a suggestive scenario for overcoming an unhappy love story: choosing the company of loyal friends and focusing on the nation’s interests.