Heart Attack by Demi Lovato
Heart Attack is an electronic pop song recorded by US soul and pop singer Demi Lovato. Her fourth LP release, simply called Demi has been released in March 2013 and features Heart Attack which was written by Mitchell Allen, Jay Evigen, Shaun Douglas and Nicola William. The single was produced by the Suspects and in America the single sold nearly quarter of a million copies in the first week of its release. One of the writers, Nicola William stated that the single had actually been composed well over two years ago but due to personal issues its release had been delayed.
The song had received rave reviews from the critics and many had compared the electronic pop sound to that featured by R&B artists like Kelly Clarkson and Little Boots. When the song was originally released it featured some dub-step breaks in the song which were later re-edited for general release. Demi’s vocal range and R&B feel to the song has drawn much praise and the song begins with some powerful vocal harmonies from the outset.
The video was released in late April and this coincided with a lyrical video alternate release which featured all the words to the song displayed on a screen, karaoke style. The main release video was directed by Chris Applebam and was first shown on E Entertainment in early April 2013. The video kicks off with a series of close up shots of Demi with her hair being blown back from a breeze. She is also seen emerging from a chocolate coloured pool, where more facial close ups are shown as the song begins. Eventually the singer emerges on the video without the heavy make up look and a no colouring on her skin. It’s almost as though there is a deliberate attempt to look more natural and less made up.
Demi sports thin black leather gloves throughout this sequence of the video and the shots begin to interchange with images of her with her hair tied back, and another sequence where she appears with long hair, make up and a black leather jacket. It is a this point where the single moves into a chorus line and the video features Demi and her full band performing under a crypt or underground car park scenario. The video also uses the effect of black parallel and vertical lines, often filmed in monochrome sequences before switching back to a colourful video of Lovato and her powerful soul-like voice.