DJ Khaled is one of the artists enjoying to collaborate with as many singers as possible, ‘Hold You Down’ being a suggestive example. Recurrently teaming with Usher, Drake, Rick Ross, Lil Wayne or Akon, in the case of the new single, the famous DJ mixing hip hop and R&B styles, sings along with a generation of young artists as Jeremih, August Alsina, Future and Chris Brown.
Dj Khaled experiences a luxurious lifestyle in ‘Hold You Down’, owing an enormous villa, driving a limousine and being accompanied by a beautiful woman. He keeps repeating her that she is ‘smart’, inviting her to enjoy his richness, while listening to his music through the headphones he designed. Chris Brown, August Alsina, Future and Jeremih are also accompanied by sensual partners, each of them performing an individual fragment into a different background.
Every corner of the villa is marked by sex-appeal created by the presence of the beautiful women accompanying the artists. They perform into a large hall, a living room, a bathroom, a dressing, as well as next to a pool. Although the stories uniting the couples are different, they are connected through a common feature, as repeated by singers: love. DJ Khaled associates wealthiness in his fragment, offering to his partner amounts of money to buy to her family a house, as well as to spend for her own pleasure as much as she can.
‘Hold You Down’ is the second single promoting DJ Khaled’s eighth studio album proudly named ‘I Changed A Lot’, released in 2014. The song is an attractive mixture of electro, hip hop and R&B, each artist inviting supporting a different fragment, according to his personal style. ‘Hold You Down’ was written by DJ Khaled, August Alsina, Chris Brown, Jeremih, Future, helped by the professional songwriters Anthony Lee Norris and Brandon Korn, known for their collaboration with Lil Wayne, Rick Ross or French Montana. The song follows the first success registered in 2014 by DJ Khaled through ‘They Don’t Love You No More’, while in the case of the guest artists followed popular songs such as ‘New Flame’ (Chris Brown) or ‘Don’t Tell ‘Em’ (Jeremih).
The video of ‘Hold You Down’ was directed by the American director Gil Greene, who previously created for DJ Khaled ‘I’m So Hood’, ‘We Takin’ Over’, ‘Fed Up’ or ‘I’m On One’. Released in August 2014, it’s based on summer background including a magnificent villa with a pool, as well the headphones created by DJ Khaled, Bang & Olufsen.