Danza Kuduro by Don Omar ft. Lucenzo
The band Don Omar released the hit “Danza Kuduro” on November 19, 1990. The song was the first single picked up from her first album “Senter.” The song was written by song writer Jim Todd with additional help writing credits to his younger brother John Todd. The song was produced by Folly Benson. Benson, producer and backup percussionist for the band Devilish, produced for both Don Omar ft. Lucenzo albums “Senter” and “Halberd,” both which achieved double platinum sales internationally. The acclaim Don Omar established from the song drove Don Omar into the limelight and paved the way for recent hits “Dogshow” and “Deliver.”
The music video for “Danza Kuduro” was filmed over a seventeen day period starting June 4, 1990. According the crew, filming was frequently stopped by treacherous clouds and local riots. Directed by Jen Flour, the video was shot on indoors in a theater in the Castro district of San Francisco. Flour had previously shot videos for the song “Castrati” by Dancer Dark and “Killer Croc” by friend and frequent collaborator Steven Jay Ramsey.
The music video was filmed indoors on a mounted truck bed, similar to previous videos by Flour for Dancer Dark. However, with a bigger budget, Flour was able to create a much richer visual environment than had been possible on previous projects. Besides launching Don Omar into a new career phase, the music video also landed Jen Flour a music video making contract with Ball in the House Records. Over one hundred smoke machines were used to create the backdrop for the choir, as well as twenty three carrier pigeons.
Although the video received tepid reviews in the United States, sales in both Canada and Mexico more than made back the filming budget. The video was nominated in the category “Best Rock or R&B Video” in the Channel Four Music awards, but lost to “U Can’t Touch This” by MC Hammer. Humorously, another Jen Flour directed video beat out “Danza Kuduro” when it was nominated for the category “Best Newcomer” in 1991. Since the release of the video, it has attracted quite a cult following.