Cool Kids by Echosmith
The fact that in American schools there is little acceptance among students is no new story, but Echosmith represented this reality in a different way in “Cool Kids”. Every student desires to feel unique, to be admitted in a social group. Being rejected caused an impressive drama, although it might not be justified.
Echosmith’s message is that teenagers as them should behave as they feel it’s all right, without attempting to be somebody else, in order to impress their friends or classmates.
Hearing for the first time the strong voice of Sydney Sierota, Ecosmith’s vocalist, it’s likely to compare the young artist with Alanis Morisette’s performance. Sydney Sierota is still tributary to the themes associated with her age such as social identity and the impact of prejudice, the main concept of “Cool Kids”.
The video of “Cool Kids” starts with a short monologue, stressing the idea of uniqueness and how to fight for being accepted as unique person. All in all, the video represents several teenagers of any race performing their favorite activities such as chatting on their smartphones, running in what it seems to be a classroom or dancing to a party. Wearing eyeglasses, getting a picture next to a deer, being dressed in common outfits, smoking or crying, the teenagers participating to this video attempt to show that normality is better than any artificial social image that most of their friends are willing to create.
Teenagers should be free to write on the walls their messages, if they feel the world has to know them or perform the activities that aren’t accepted by the social group they want to adhere to. Uniqueness is a personal frame of mind and shouldn’t be refrained by any social pressure.
“Cool Kids” is included on Echosmith’s debut album, “Talking Dreams”. The song was released in October 2013, but became popular in 2014, as a fresh alternative rock example. Written by Jesiah Dzwonek, Jeffrey David and Sierota brothers (Jamie, Graham and Sydney), “Cool Kids” was produced by Mike Elizondo, one of Jay-Z and Snoop Dogg’s favorite producers.
The video of “Cool Kids” was released in June 2013, being directed by Gus Black, having directed a suite of popular TV series and documentaries, including Smallville. It was a challenge for the mature director to work with teenager musicians and the final results of their collaboration shows he perfectly was in their shoes, feeling the inner drama of not being accepted by a social group.