Burn by Ellie Goulding
The music video for Ellie Goulding’s “Burn” has a slow and subtle start that builds. The way things escalate in this video reminds one of fire, which often begins as an ember and then blossoms into a full-blown raging fire if it’s not contained or put out.
The tempo of this synthpop song builds, the volume builds, the excitement builds, the singer’s movements build, the speed of moving feet shown during some clips build.
We’re going to let it burn! Is what Goulding’s baby-like ethereal voice basically says. Goulding then continues on in the same subject, claiming that things will be lit up and everyone will try to put it all out. The 27 year old covers her blonde locks with a hoodie at one point, but for most of the video, her 5’5” frame rocks a casual look with sporty shorts, a short top, and a long-sleeved sweater or hoodie.
The English recording artist is featured walking down a broad white airfield stripe for most of the video. Goulding and friends are later showcased in a field of lights during eventide. The catchy lyrics mention giving love to the world and raising hands to the sky. It is a very jubilant and celebratory affair with the same subject matter of fire and lighting effects.
Lights are a common feature of the video, with solar flares in the opening and during subsequent shots along with marsh grass, which is sometimes found near airports, makes its way into the lyrics and sections of the video. The final shot shows Goulding’s logo created by a diamond-like light scheme. The branding effect of her initials enclosed in a triangle certainly can’t hurt her progress as a singer on the world stage.
In fact, she also has multi-instrumentalist and acting to her credit; making her a bonafide triple-treat British sensation in need of such catchy branding. In a more recent concert, Ellie Goulding shared the stage with country sensation Taylor Swift at her final live performance of “Burn” as part of her Red Tour at the O2 Arena in London England. This was not Ellie and Taylor’s first duet for they also performed at the Staples Center last August to sing “Anything Could Happen” together in Los Angeles, CA.
The song was Gouldings first number one single on the UK Singles Chart. Co-written by Ryan Tedder, who also handled the vocal production, “Burn” also experienced success in the international arena. Greg Kurstin, Noel Zancanella, Brent Kutzle and Goulding also had a hand in writing the lyrics. The music features heavy use of synthesizers; which is a hallmark of synthpop, or electropop.
This technology, first introduced by Robert Moog, was a more popular device in the 1980’s and since in relation to this video, could qualify as retro and draw in baby boomers who were the first to experience this genre of synthesizer-rich music.
The video was recorded at Studio at the Palms in Las Vegas in 2013. Radio-friendly, the song is represented by the Polydor label. Greg Kurstin served as producer of this record.