The second 50 cent single from his forthcoming album ‘Street King Immortal’, “My Life”, comes hot on the heels of his first single ‘New Day’, and continues its trend by featuring talented and diverse talents from the pantheon of popular singers and musicians. Rapper and personal mentor Eminem joins 50 for “My Life” raps, and seems to have had a hand with the album itself, having been prominently featured in ‘New Day’ as the mixer. Whereas ‘New Day’ featured artist Alicia Keys singing alongside 50 cent, “My Life” features the innovative choice and clash of Adam Levine from Maroon 5. The accompanying music video was released at the end of November, and puts this contrast front and center as 50, Eminem and Levine share the spotlight in the gritty Corktown Historic District of Detroit.
Directed by Richard “Rich” Lee, who found success by directing Eminem’s own single ‘Not Afraid’ from his Recovery album, takes his cinematic approach to “My Life”. In a recent interview, 50 Cent and Eminem described the video as an abstraction of paranoia – filmed on location in Detroit, the video evokes helicopters and search lights shining through abandoned and ruined buildings as lonely and isolated the artists preach about the struggle. The lyrics of Levine’s chorus begin with “my life makes me want to run away”, and this chase is illustrated in the video through strobe flashes of searching authorities. The video also features cameo appearances from super middleweight boxer Andre Dirrell, pointedly accentuating the ‘fight’ of these artists.
The controversies surrounding “My Life” are exacerbated not only by the content of the video but the content of its lyrics, where 50 insults members of rap crews G-Unit, Game and Young Buck, revealing that he wrote many of their songs and accusing them of being ungrateful.
Having claimed the song was written years ago and he no longer harbors any animosity, 50 nonetheless puts this diss front and center with this second popular single turned top-charting music video. Adding to these behind the scenes conflict, Game responded by suggesting he might sequelize Runnin by killing both 50 and G-Unit. Another hip hop beef is brewing, and it’s the perfect backdrop for this video of paranoia and struggle.