Talladega by Eric Church
After the story of a lost love as described in “Cold One”, Eric Church focused on a deeper theme in “Talladega”: death and the feelings it can create in the soul of a person, such as hope or sorrow.
Inspired by the name of a city in Alabama, “Talladega” debuts with the image of a dying old man in a lonely hospital room, reviewing the happiest moments of his life. Erich Church in an abandoned hall becomes the voice of his thoughts, highlighting the happiness created by simple facts such as fishing with his best friend or learning to drive a truck. The image of cars and the speed they create is a recurrent one, while Erich Church performs his song on an empty stadium: the speed of life is suggested though the fast moves of the cars backwards.
Once he remembers how happy he used to be, the old man is able to leave his hospital bed and walk through the old hall, in the search of his past, before life ends for him. Death is symbolically represented by shadow and the abrupt stop of the happy moments’ projections on the walls.
“Talladega” is the fourth single promoting this fourth studio album, “The Outsiders”. Released on 15 September 2014, the song written by Eric Church and Luke Laird is a country creation with rock influence, marking the artist’s attempt to improve his traditional style. The American songwriter Luke Laird previously created songs for Carrie Underwood, Tim McGraw or Jessica Simpson, while in the case of Eric Church he contribute to his third studio album “Chief” in case of “Drink in My Hand”, “Over When It’s Over” and “Hungover & Hard Up”. “Talladega” was produced by Jay Joyce, mastering Cage The Elephant or The Warren Brothers’ songs.
The video of “Talladega” was launched on 5 December 2014, being directed by Peter Zavadil, also responsible for Eric Church’s “Cold One” and “Give Me Back My Hometown”, as well as Sara Evans’ “Put My Heart Down” or Cole Swindell’s “Hope You Get Lonely Tonight”.