GDFR ft. Sage The Gemini and Lookas by Flo Rida
When basketball meets hip hop, the result can only be a dynamic single as ‘GDFR’ released by the American rapper Flo Rida, in collaboration with the upcoming rappers Sage The Gemini and Lookas. ‘GDFR’ or ‘Goin’ Down For Real’ is a hip hop song with trap influence, completed by an electric violin, to create an unconventional sound. ‘GDFR’ was released in October 2014, after the success registered in 2013 with ‘How I Feel’.
In an abandoned hall, Flo Rida gives his speech to a feminine team of basketball, Strong Arms, encouraging them for the challenge represented by another feminine team, Mad Doggs. The women dressed in blue outfits, comparing with the rivals in black and red tones, are drastically trained by Flo Rida, aiming for the victory. The coach himself plays basketball, show them how what they should do to be the winners.
The video includes realistic elements of sport competitions as the chart prompting the results and the presence of arbiters, evaluating the performance of the teams.
The competition is held on a subway transformed into a basketball field and a dance stage. The two teams, as well as the audience dance and play basketball. The players apply all tactics needed to win, including taking off the pants of a rival player, while arbiters start to fight, in order to support their favorite team. The basketball game ends with a street party, where players, coaches, arbiters and supporters of all ages dance.
‘GDFR’, based on a sample of the War’s ‘Low Rider’ (1975), was written by Flo Rida, accompanied by Sage the Gemini, a young Californian rapper and P-Lo, a former member of the hip-hop band The Heartbreak Gang. The artists were supported by songwriters as Lucas Rego, Mike Caren, Sylvester Allen, Lee Oskar, Justin Frank, Gerald Goldenstein or Morris Dickerson, creating songs for Madonna, The Black Eyed Peas, Kanye West or Chris Brown. The song was produced by Lookas, Miles Beard, Andrew Cedar and DJ Frank E, mastering songs for Sean Kingston, Pitbull, Akon or Enrique Iglesias.
The video of ‘GDFR’ was released in December 2014, directed by R. Malcom Jones, previously collaborating with Flo Rida in the case of ‘Right Round’, as well as with R. Kelly (‘Hair Braider’) and Fat Joe (‘So Much More’). The video displays Flo Rida in the role of a feminine basketball team coach, including the professional Miami Heat player, Udonis Haslem, and Natalie La Rose, the artist’s recent revelation, as supporter.