I Cry by Flo Rida
Rap videos are often full of violence, sexuality, and other somewhat destructive messages. Flo Rida – I Cry is not. The song and video tell the story of one who made it out, made it big, and made it back. “I Cry” is an inspirational reminder that one can always go home.
“I Cry” is a single from Flo Rida’s album “Wild Ones”, his fourth effort. The song credits a large group of writers including Flo Rida along with Alex Schwartz, Joe Khajadourian, Scott Cutler, Jeffrey Hull, Brenda Russell, Raphael Judrin, Pierre-Antoine Melki, Paul Baumer, and Maarten Hoogstraten. Produced by soFLY & Nius and the Futuristics, the song samples “Cry (Just a Little)” from the Bingo Players. The music video was filmed in Carol City, Florida and was released in September, 2012 by Marc Klasfeld.
Including all the elements of a typical music video (cool cars, plenty of friends, flashing lights), the video focuses on the return of Flo Rida to his home in Florida. The song creates a bittersweet vibe as it celebrates success while also recognizing that not everyone had the same opportunity. Water plays a large role in the music video, reminding us not only of its destructive capability (scenes from hurricane Katrina), but also of it’s rejuvenating power as the central character undergoes a baptism of sorts.
“I Cry” is the story of repentance, rebirth, and regrowth. Despair gives way to hope as the central character recognizes his success may have come at a price. In the end, the message is newness and possibility as graduation scenes, happy children, and growing grass conclude the music video. The video is a reminder that no matter how much one succeeds or how far one goes, home will always be home.