Florida Georgia Line is a country music duo made up of members Brian Kelley and Tyler Hubbard. The name of the band comes from that fact that Kelley grew up in Florida and Hubbard comes from Georgia. The group formed in 2010 and released their first EP that year. Their first full-length studio album was released in December of 2012 and they signed with Republic Nashville Records in the same year. Florida Georgia Line has garnered a significant following with hits such as “Get Your Shine On,” “Around Here,” and “Summer Jam.” The duo has also opened for such other musical artists as Luke Bryan and Jake Owen.
The band’s hit single “Cruise” comes from the band’s first studio album Here’s to the Good Times, which was released in December 2012 from Republic Nashville Records. “Cruise” was released as the first single from that album in August of 2012. The song was written by band members Kelley and Hubbard along with Jesse Rice, Chase Rice, and Joey Moi. The remix of “Cruise” also features vocals from rapper Nelly. The music video for the song was directed by Marc Klasfeld who has also directed music videos from artists such as Britney Spears, Icona Pop, and Mayer Hawthorne. The music video was produced by Nicole Acacio, and Rockhard was the production company.
The music video for “Cruise” starts out with Nelly sitting in a white convertible talking on his cell phone. Nelly makes some comments about checking out the Cruise video and turning it up. In the next shot, Florida George Line is seen singing the song with Nelly surrounded by a bunch of cars, trucks, and women at night. There are also shots of the duo and Nelly driving down the road during the day in their vehicles, Nelly in his convertible and Kelley and Hubbard in their supped up trucks. There are also scenes of women posing near the vehicles in skimpy clothes and cowboy hats.
The video moves between these different scenes. In the middle, Nelly’s car is pulled over by a police officer. The cop turns out to be a woman who proceeds to get in his car and they drive off. At the end of the video, the duo and Kelly are seen again silhouetted against a thick fog.
Throughout the song “Cruise,” the singer is comparing his girl to a song that makes him want to go cruising down the road. The first time he saw her he had to go say hello. He told her that that she was “a song” and this song made him want to “roll my windows down and cruise.” The chorus of the song describes this cruise “down a back road” while passing through “every little farm town.” He has a “brand new Chevy with a lift kit” that would look perfect with her in it. The rest of the song is a plea for her to go cruising with him.