I Mean It ft. Remo by G-Eazy
When E-Gazy says he ‘means it’, expect to discover an engaging hip hop song with pop and reggae influences. The young American rapper proved through his debut studio album ‘These Things Happen’ that hip hop can draw the attention of fans through unconventional features, such as the imply of pop style.
‘I Mean It’ is a creative game for E-Gazy, starting with the musical base and also including the video associated with the song. Placed in the 1980s, during an evening TV news broadcasting, ‘I Mean It’ manages to hypnotize and manipulate every member of the audience and employees of the television, humming the chorus of the song, while performing their current activities and finally paying no attention to their deeds.
The more they repeat ‘I Mean It’ as a secret password of gaining freedom, the more they ruin their activities: the old waitress in a restaurant pours more coffee than she should, while the weather anchorman transforms the forecast into a chaos. Once he is accompanied in the studio by a rapper, E-Gazy’s discourse becomes even more virulent, while smoking during the live broadcast. In addition he is connected with essential corners of the world as suggested by the clocks displaying time in New York, London and Tokyo, as consequence his message is likely to be perceived by everybody watching TV at that moment.
E-Gazy focuses on the female members of the audience, indirectly flirting with them. He is confident in his charm susceptible to be positively received a wide range of women, including a housewife knitting for her family or a young woman polishing her nails next to his boyfriend. Although they are mentioned through a pejorative word, they don’t seem to be offended, being absorbed by E-Gazy’s charisma.
Released on 13 May 2014, ‘I Mean It’ features Remo’s contribution in percussion and drumset, creating a special rhythm of E-Gazy’s creation. The song is the fifth single promoting the artist’s recent album, following the performance of ‘Let’s Get Lost’. ‘I Mean It’ was created and produced by E-Gazy and Remo.
The video of ‘I Mean It’ was released one week later, inspired by Eminem’s idea for ‘My Name Is…’. E-Gazy becomes a stylish anchorman, able to hypnotize every member of his audience, who totally agree with the idea that he means what he does, including conquering the lovers of some viewers. Bobby Bruderle, a debuting director, was responsible for the unconventional video of ‘I Mean It’. The American director also created for E-Gazy ‘Downtown Love’, ‘Almost Famous’ and ‘Been On’.