Apparently by J. Cole
J. Cole combines hip hop and R&B into ‘Apparently’, a song particularly expressing a different size of the American artist, focusing on a sensitive theme, such as the connection with his mother and the places that marked his existence. The video of the song, based on aquatic video projections, displays the story of friendship, family relationship or racial discrimination, in J. Cole’s perspective.
The video debuts with a blue background, representing the water flow, while the face of the artist remains in darkness, the viewers only hearing his voice. As the song develops, his face is reflected through disco lights, while the aquatic projection is replaced by the image of the streets in an ordinary neighborhood and the picture of a woman, proving to be the artist’s mother.
‘Apparently’ is a basic R&B song based on guitar and saxophone, including a hip hop fragment, suggesting J. Cole’s conversation with God, in a familiar way. The rhythm of ‘Apparently’ is supported by the dynamic change of the background, the climax of the song being suggested by the water particles’ division, as sign of the pain the artist feels. The end of the video displays J. Cole turning his back to the audience, an unconventional gesture for an artist, while watching the returning of the background to the initial aquatic diffused background. Similarly to the debut of ‘Apparently’, darkness covers the scene, hiding the artist.
‘Apparently’, including fragments of the Italian musician Filippo Trecca’s ‘La Morte Dell`ermina’ (‘The Death Of Ermina’) was released in December 2014, promoting J. Cole’s third studio album ‘2014 Forest Hills Drive’. ‘Apparently’ was written by J. Cole, Filippo Trecca and Jay Rich, one of the most versatile songwriters, creating indie, pop-rock, hip-hop or R&B songs for Rihanna, Justin Bieber or Brandy. The song was produced by the artist himself, marking his comeback after ‘She Knows’ (2013).
The video of Apparently was also premiered in December 2014, directed by Scott Lazes, an American director focusing mostly on commercials and short documentaries. Scott Lazes’ presence in music industry is limited, creating for J. Cole the previous ‘Intro’ and ‘2014 Forest Hills Drive’, also ‘Failure’ (Jason Hausman) or ‘Queen City Slummin” (Lute featuring Ry). Based on several scenes of natural elements, images of common streets, as well as the picture of his mother, ‘Apparently’ is a linear video, expressing the artist’s regrets, as well as his confidence in his gift, supported by God, as he claims.