What We Ain’t Got by Jake Owen
Jake Owen shows a different face of country in the ballad ‘We Ain’t Got’, including pop and rock influences. The song displays the sorrow of losing something or somebody important such as freedom or the ability to walk.
The video debuts with Jake Owen sitting on a chair, on an empty stage. Contrasting to his precedent videos, the artist is simply singing his story in this static background. The characters animating in the video are also displayed in static scenes: a young woman is sadly touching her knees, while a priest is silently saying a prayer.
The barefoot American singer is the voice of multiple sad cases, including a woman fighting against cancer, a man imprisoned, or of a child holding to his heart a flag, each of them feeling the unbearable pressuring of losing something/somebody essential in their lives. Even Jake Owen has lost something, as shown by his medallion reminding of an important person or event. Music is able to release and heal their pain, as consequence the person suffering from cancer throws her wig, the businessman burns his money, while the priest drops his cross, leaving behind their burden.
The persons who aren’t able to escape their suffering, seem to peacefully accept it, as shown in the case of the young woman in a wheelchair or the image of the imprisoned man conforming to the reality implied by the number received as convict. The video ends in a similar way as it debuted, Jake Owen is displayed on the same empty stage, while the darkness falls as a curtain.
‘We Ain’t Got’ was released in August 2014, being the third single promoting Jake Owen’s fourth studio album ‘Days Of Gold’, following ‘Beachin’. The song was written by Travis Jerome Goff and Travis Meadows, previously written songs for Tim McGraw, Faith Hill or Sugar Land. Joey Moi, mastering ‘We Ain’t Got’, also producing ‘Dark Horse’ (Nickelback), ‘Here’s To The Good Times’ (Florida Georgia Line) and ‘Lifted’ (Dallas Smith). The Canadian producer entirely mastered Jake Owen’s third studio album ‘Barefoot Blue Jean Night’.
The video of ‘We Ain’t Got’ was premiered in November 2014, directed by Mason Dixon, responsible for the videos promoting other country artists such as Blake Shelton (‘Doin’ What She Likes’) or Kenny Chesney (‘American Kids’). The video is based on simple and sensitive images, such as a woman crying, while touching her engagement ring, to mark the loss of her partner.