“Talk Dirty” is a common R&B song with hip hop, dance and pop influences, but which draws the attention of fans worldwide, due to its catchy saxophone chorus. The second single of Jason Derulo’s third album released in 2013 for Europe and Oceania, “Tattoos”, became so popular, that the artist had to rename his album precisely “Talk Dirty” for the North American market, in order to satisfy the fans’ desire.
“Talk Dirty” was designed as a smashing hit, since Jason Derulo accepted for the first time the challenge of a guest performance, 2 Chainz, one of the most appreciated rappers in USA. Released in January 2014, “Talk Dirty” was subject to multiple versions and remixes in less than one month. The original version was written by Jason Derulo, 2 Chainz, Tomer Yosef, Tamir Muskat, Sean Douglas, Jason Evigan and Ori Kaplan, being produced by Ricky Reed.
The video accompanying the song was released on 7 August, after a long waiting. It’s a circular video, starting with a young Chinese woman, probably invited by the artist to drink something and ending with her arguing she didn’t understand what Jason Derulo meant to say. The misunderstanding is typical in daily life, when a man tries to connect with a beautiful woman. Jason Derulo uses it as a pretext, since women don’t seem to understand what men desire, so they can only try to talk dirty, as a global language code.
The plot of video is quite simple, Jason Derulo takes sample of different cultural spaces, such as the Indian dance, Brazilian dance and naturally, American break dance, to prove that “Talk Dirty” is an universal link between people. The video is seasoned with sensual moves and symbols, reminding of women’s nature such as a red lipstick trace on a passport. The fact that “Talk Dirty” was created as a song able to conquer musical markets worldwide is the occurrence of several flags, reminding of biggest countries in the world such as China, India or Brazil.
“Talk Dirty” video was designed by Colin Tiley, also creating videos for Chris Brown (“Next to You”), Enrique Iglesias (“Heart Attack”), Nicki Minaj (“I am Your Leader”), Lil Wayne (“No Worries”) or 50 Cent (“Girls Go Wild”). Hip hop style is a familiar area for the Californian director, feeling comfortable with common patterns, such as a sexy women or break dance. Jason Derulo is one of his favorite artists, since he created for the R&B singer other three successful videos: “Breathing”, “The Other Side” and “Wiggle”.