Goin’ In by Jennifer Lopez ft. Flo Rida is an intense music video featuring dazzling visuals, neon colors, and glitter for an eye-popping experience. Lopez displays a variety of intense, grinding dance moves. It is a high energy song that displays Lopez at her wildest. It was released in June of 2012 and written by Ryan Tedder, known for writing the hit song “Apologize”. “Goin’ In” is clearly in the hip hop/dance category and is perfectly suited to the dance club scene it was written for, which Lopez finds herself so comfortable in.
The song has an uplifting beat and musical background, and the lyrics are upbeat as well. The video represents the mania of the club scene, and the lyrics also refer to the dance floor. Lopez declares that “we can do anything we like”. It hit spot number one on the “US Hot Dance Clubs Song” chart. The music video, which shows Lopez with lips studded with pink, glittering crystals, neon paint spilling everywhere, men punching through neon-colored walls, brightly colored body paint spurting from fire hydrants and coating waiting backup dancers, and laser light, is almost spastic in its exuberance.
Lopez expressed that she felt the accompanying video was over the top. The dancing is hip-hop inspired, including popping and locking. Locking is a dance move characterized by quick movements and then freezing into different positions. Lopez returned to her roots with the dance moves in this video, and it is clear watching it that she is perfectly suited for the dance floor.
The lyrics include Lopez declaring that the club is her “casa” (or house, in Spanish) and that she wants to “[represent] Puerto Rico,” showing her deep pride in her her Latin roots and ancestry. The song features the famous rapper Flo Rida, known for songs like “Right Round” and “Elevator”. He won the People’s Choice award in 2009 for his song “Low” in the hip-hop category. Lopez’s sultry and fiery voice works with the exciting, upbeat tone of the song and with her hip-hop dancing. The song and video have achieved critical acclaim.