Roar by Katy Perry
Jane would not have stood a chance with Tarzan if Katy Perry had been around. The best the jungle babe could have done is hid behind a tree and taken notes on how Perry ruled the jungle, tamed the beasts, and let out a melodious thunder in her video for her song titled, Roar. A single from her album Prism, Roar is a song for those spoiled on the richness of Perry’s voice, her gradient upper echelon tones and her lyrical brilliance.
During the music video, the 28-year old showed her inner tiger, ingenuity and courage – and all of this in less than five minutes! The talented artist portrayed a very deep video that presented many layers of artistic merit by the use of wild animals and a scene which created a sense of conflict between one’s own self and things beyond one’s control.
The video starlet sings about ditching wimpy ways and handling her business – eventually graduating from zero to her own hero. She shares how she dusts herself off, reaches inside and pulls out her fierce persona amongst a menagerie of elephants, lions and monkeys who pay homage to her as the top-shelf queen of the jungle. The video includes just a slice of animation in the beginning, middle and end, but everything else is real.
From the crocodile who allows her to brush its teeth, to the elephant who permits her to paint its sizable nails and the tiger who dons her Kitty Purry medallion – Perry shows dominion. During the production Perry sheds her tattered costume, and trades up for an Eve-themed get-up of jungle leaves and leopard print. When faced with a tiger, she throws her manual weapons aside, and realizes that her voice is her most powerful weapon.
Speaking of weapons, she makes her own spear out of the heel from a pair of fancy stilettos, which obviously would do her no good in the setting. As the video closes out, she and an elephant stretch skyward (him with his massive trunk and head; her with her arms), and then the scene morphs back into an animated jungle theme.
The chart-topping video recording was shot in the Philippines, near the Taal Volcano in Batangas. The lyrics of the song were composed by Perry; along with Dr. Luke, Max Martin, Bonnie McKee and Cirkut with Capital Records listed as the album label of the record. Roar now stands in peak positions in several countries. One additional bonus is that it provided Perry’s highest digital sales week when it hit the market. Maz Makhani, who has numerous commercials and music videos to his credit, served as Director of Photography.
The video was directed by Motion Theory professionals Grady Hall and Mark Kudsi. Hall has experience as a screenwriter and director and has MTV VMA awards to his credit. Similarly, Kudsi is a Grammy award-winning music video director. The other names to note on the team that carried out this colossal project included animal trainers; producers Javier Jimenez, Danny Lockwood, Patrick Nugent, Derek Johnson, Oualid Mouaness, and other professional staff.