Stronger (What Doesnt Kill You) by Kelly Clarkson
Kelly Clarkson was the 2002 winner of the popular American vocal competition show, American Idol, and she has been going strong ever since. The Texas native recently proved exactly how much stronger she has become, both vocally and in her personal life, with the October 2011 release of her single Stronger (What Doesn’t Kill You). The song was originally slated to debut along with her newest album’s release three weeks later, but Clarkson felt compelled to release it early when it became known that songs from her album had been leaked online. Clarkson, who in the past has battled an eating disorder and continues to garner high criticism from the media for her weight, has stated that she feels personally inspired by the message in the song. The Stronger (What Doesn’t Kill You) music video depicts a powerful message of global strength and unity. Keeping with the theme of strength, the video is a clear indicator of the singer’s ability to bounce back after a trauma as well.
The Stronger (What Doesn’t Kill You) music video begins with a depiction of Kelly Clarkson in a control room, watching various videos of different people dancing. It soon becomes clear that the dance videos she is watching are people of different backgrounds, countries, and settings, dancing to the same choreography. Some of the more notable dance scenes include: businessmen in suits at the office, a group of scuba divers underwater, a group of girls in a gym, and what appears to be a student choir. There are several different shots of different people dancing on different beaches. Quite a few different cities, in the U.S. and beyond, are displayed. The video is interspersed with close-up shots of Clarkson, looking fierce as she sings along to the lyrics. Towards the end of the video, she is shown creating a flash mob.
The concept of the video is meant to be a global flash mob. Prior to shooting the video, Clarkson called on her website for fans to learn a choreography set, upload themselves performing it, and then submit it. Therefore, the different dance scenes are actually performed by Clarkson’s fans throughout the world, as opposed to professional dancers. The video itself was directed by Shane Drake, who has directed music videos for artists such as Paramore, Flo Rida, Avril Lavigne, Timbaland, and more. The Stronger (What Doesn’t Kill You) music video premiered online December 14, 2011, and received largely positive reviews.
It was predicted by some that the music video for Stronger (What Doesn’t Kill You) would be about self-sufficient women picking themselves up after a broken relationship or another similar scenario. Instead, it came as a nice surprise when the video showed a sense of global unity and acceptance. The video is upbeat, fun, and a refreshing theme in a time where global affairs are rough.