Kendrick Lamar is a Californian born rapper who plays in the hip hop style and he began his career in the mid 1990s when he was just nine years old. In his video for the single Poetic Justice the video opens up with the statement that any characters that appear in the video should be taken as purely fictional.
The events in the video are stated as symbolic and should not be taken literally. Lamar had a big hand in choosing some of the characters for the video and purposely wanted some of the roles of the characters to be of a dark skin tone. The lead role in the video was replaced at the request of Kendrick Lamar and eventually the production team settled for Brittany Sky to appear as the lead lady in the video.
Brittany Sky had been selected out of a crowd by Lamar after he had described her as a “genuine, natural lady.” The video begins with a shot of the moon that then splits into three moons before panning down to a location called Crenshaw Square. The video shows a long black saloon type car leaving a parking lot at slow speed while a number of night clubbers depart onto the streets presumably in Crenshaw Square.
The car then droves slowly around the streets where some night life appears to be in full swing, and a liquor store provides refreshments for some of the people playing games on the streets and others are seen socializing on the streets outside a gig.
Eventually Kendrick stumbles across the lead girl (played by Brittany Sky) in front of the bonnet of a car where the two embrace warmly and then begin a conversation in a parking lot. The couple are surrounded by a number of night life clubbers and members of the public sporting a variety of headgear, dark glasses and branded sportswear. Many of the members of the public appear to duck before the same black car slowly drives off into the night. At a later point in the video Lamar is seen attempting to call a friend called Drake whilst relaxing in a hotel room, but the cell phone displays a missed call.
Lamar continues to talk on the phone before the video shows an ambulance arriving at the scene of an apparent street incident. The scene is of a couple laying injured in the street together (Lamar and Sky) who are then picked up in an ambulance.