50 Cent is a popular American rapper who is also an actor and entrepreneur. He has already released four albums and is scheduled to release his fifth album Street King Immortal in 2013. 50 Cent, whose real name is Curtis James Jackson, was discovered by rapper Eminem after he left a life of drugs and violence.
Eminem and Dr. Dre were instrumental in 50 Cent’s commercial success. Besides releasing albums, 50 Cent also founded the G-Unit Record label in 2003. Plus, he has starred in several films like Home of the Brave and Righteous Kill. The life of 50 Cent has also been the inspiration for a couple of video games based on his story.
50 Cent’s latest single from his upcoming album is called “We Up” and it was released in March of 2013. The song also features rapper Kendrick Lamar. The song was written by 50 Cent, Kendrick Lamar, and Davaughn Lennard. Eif Rivera directed the music video, which was shot in Los Angeles. The music video was produced by Rivera and Kelvin Craver, and ERG Designs was the production company.
The song and music video were released from Interscope Records in partnership with Shady Records and Aftermath Entertainment. Eif Rivera also directed a behind-the-scenes video released for VH1. There were actually two music videos shot for the song, and the one featuring Kidd Kidd with his own verse was ultimately dropped in favor of the other with Kendrick Lamar. Kidd Kidd’s verse has also been removed from the latest version.
The earliest version of the music video is unique in that it is almost entirely in black and white. There are only a couple of exceptions made to show the watches that 50 Cent and Kidd Kidd wear. The music video gives the impression that the two guys are living a life of luxury as they appear in suits and ties. 50 Cent himself alternates between a black suit and a sleek, white suit, but he is also seen wearing a hoodie and cap a few times. The music video also shows different women, some in elegant dresses, others dancing in skimpy outfits. In the video, the guys are popping champagne bottles and smoking cigars. Stacks of money and lots of bling are also part of the impression of living in high style.
The song itself speaks of climbing the ladder of society from the city streets to having a lot of money. 50 Cent raps about being involved in violence, having guns, and facing legal charges. But the song also describes making millions and buying a chopper and binoculars and looking up pictures on Instagram. However, the rise to fame brings on a certain kind fear with it since the singer is not used to that kind of lifestyle. As the song progresses, 50 Cent and Kendrick Lamar rap about owning Ferraris, new pairs of Jordans, touring around the world, filming movies, and wearing Ralph Lauren.