Crazy Kids by Ke$ha ft. will.i.am
Evolution is a natural choice of the body to pursue as a person lives their everyday lives and even in music; evolution is the key to going beyond what is being asked from – the key to bring an artist to the next level. Kesha is a singer that knew what kind of music she wanted to create right from the time she came out in public.
Up beat and fun, these are her trademarks in her music and she continues to do so in her third music video of the song with a title “Crazy Kids.” This time around, she joins the many artists that create songs in collaboration with the industry veteran will.i.am who seems never to lose his flare when it comes to creating music. This is a step forward for Kesha who actually is trying her best to evolve as an artist in the industry and trying different kinds of genre is a good place to start.
This video was directed by Darren Craig, the same person who directed her first two music videos coming from the same album. This may be a good decision in order to show consistency in the theme of the videos that are being released in public. It is a good way to tell a story. The two artists who were featured in the music video wrote the song along with Pitbull, Dr. Luke, Benny Blanco, and Cirkut working under the Kemosabe Records. It is a fun upbeat song which is her trademark, but this time adding rap into the remix versions, expanding her range as to the kinds of music she can perform.
Listening to the song it basically talks about the youth of today pointing out how different it is from the youth of the past, a depiction of how we party harder and trying to live the day as if it were the last. It is a testament how the young has lost the vision of the future and living only with the present day in mind. Kesha and the rest of the people who were involved in writing this song brought the very essence into life. If you think of it deeply, she may be trying to cause awareness of among the young of today that this is who we are and this needs to be changed.
The change is being accentuated even more in the kind portrayal in the music video that was created. This showed that regardless of the fun and the parties that we partake in there will always be the ugly side of things. The video may have tried to focus on the different people that you may be able to see in these parties and the unexpected attitudes that you encounter. This poses a threat to everything that the future could have held for the children because you may never know what happens in these events with the assortment of people in it, some are even strangers to you. In the end, it is their call for awareness because in spite of everything they do have dreams that they want to accomplish and reach them like the stars in the sky. It is a reminder that the youth do still dream big.