Hideaway by Kiesza
“Hideaway” transformed the young Canadian singer and songwriter Kiesza into an idol in the house world, being also considered a fashionable pop star. Inspired by the dance fever of the 1990s, “Hideaway” is a classical love story in the neighborhood, highlighted by Kiesza’s voice, able to comfortably combine pop, electro, house, dance and trance.
Written by Kiesza with the help of Ramir Samir Afuni, also its producer, “Hideaway” is the proof that a hit can be created in less than one hour, as long as the artist and the production team are interested to deliver an original, fresh song. Uncommonly for music industry, the video of “Hideaway” appeared in February 2014 before the official release of the song in April 2014, since Kiesza never imagined the song started as a fun moment would become a phenomenon. “Hideaway” is followed by “Giant in My Heart” (2014), a song able to introduce fans deeper into Kiesza’s world.
“Hideaway” was originally recorded in the summer of 2013, as a natural attempt to create an uptempo song. Having in mind Kylie Minogue and Rihanna’s performances, Kiesza attempted to combine old and new dance music with her own perspective. Released as a single through Lokal Legend, Afuni’s independent label, the British radios started to play it at the beginning of 2014, impressed by the old touch, yet the fresh voice of the young artist.
“Hideaway” benefits of a natural and simple video, similar to the rhythm it proposes. Kiesza gets out of a maxi taxi and starts to dance on the streets of Brooklyn. She is accompanied by dancers, both women and men, dressed as common young people of the neighborhood. The choreography created for “Hideaway” is a mixture of pop dance, hip hop dance, as well as elements reminding of Michael Jackson’s style.
Every move is synchronized with the nature of the song’s beats: the chorus is always supplied by group fast dancing, while the intermediate fragments are supported by mostly Kiezsa’s solo dance. Once the dance is over, Kiesza leaves the scene with the same taxi, in this way the video has a traditional circular development, similar to dance videos released in the 1990s.
The video for “Hideaway” was created by Blayre Ellestad, the artist’s brother. Kiesza, as well as his producer, got involved into the choreography and the plot of the single shot video. “Hideaway” started as a personal experiment and as expected, the video should preserve the same impression, of creating an unique feeling.