Turn Down for What by DJ Snake & Lil Jon
Dj Snake and Lil Jon released `Turn Down for What` in December 2013, but it was at the beginning of 2014, that the song became worldwide popular, thanks to the positive feedback received through Vine, a social media focused on music and videos. The alluring rhythm determined famous artists to launch a suite of remixes. The first one, appeared in April 2014 and included the vocal contributions of Juicy J, 2 Chainz and Tyga, while the latest one released in May 2014 was supported by Pitbull and Ludacris performance.
The French DJ known for his mixture of hip hop and electronic music, imagined male sexuality as a totally free universe, on the edge of insanity. It`s not very clear why the first male character behaves in a weird way, probably it`s his revolt against social pressure, but one thing is sure: like a virus, he manages to contaminate every person around, starting with the first woman he meets, by destroying the ceiling of her room.
The freedom is a general wave, affecting everybody getting in touch with the main character or the persons contaminated. In the end of the video, after a savage party, every character looks tired and somehow released from the grasp of the virus, but still the end is faraway, as directors suggests through a last detail: the testosterone level is about to increase once again, so the party will restart.
Besides the feverish dance of the characters, they are also enhanced with supernatural powers, a potential hilarious critic to similar creations. For example, the first male character yells into a phone and unbelievably melts the face of a policeman, transforming him into a skeleton. In the end of the video, viewers notice another policeman arriving to the place of the strange party, but he is soon converted to the new religion: absolute sexual freedom.
Originally, the song included rapper Redman`s voice, but when DJ Snake asked Lil Jon for a sample to replace the rapper`s contribution and noticed that his voice was matching his idea, he decided to revamp the song. Lil Jon was an inspired choice, the creator of hip hop crunk style is familiar with electronic music, he didn`t need any introduction to what DJ Snake intended to create.
The video, that stirred some controversy due to its sexual hints, was directed by Daniel Kwan and Daniel Scheinert, also known as The Daniels. The two directors also collaborated in the creation of `Cry Like a Ghost` (Passion Pit), `Don`t Stop` (Foster The People) or `Commotion` (The Hundred In The Hands). None of the video created by The Daniels is easy to decrypt, as consequence `Turn Down for What` is no exception. The video was released worldwide on March 2014.