- Take Care ft. Rihanna
- Started From The Bottom
- Love Me ft. Drake, Future
- Hold On, We’re Going Home ft. Majid Jordan
Lil Wayne brings back his signature style of songs about women and partying. This time he brought the rapping powers of Future and Drake. In the video, Lil Wayne is rolling on a bed that is floating in water, always surrounded by the requisite scantily clad women. Then it cuts to the guys on a stage with women in cages and women covered in paint writhing against a white wall.
Drake and Future take care of the chorus, while Lil Wayne makes it clear that he is enjoying being young and rich. This is not a song to play for your grandmother, but the hook and the rhythm will stick with you.
Some of the women have some amazing make-up, likely under the hand of the director, Hannah Lux Davis. Davis is an accomplished photographer and makeup artist who has lent her artistic hand to movies like Skyline and The Jinn, as well as the TV series, Talent: The Casting Call. Her direction of the video doesn’t spend a lot of time on her makeup skills, but flashes over beautiful women who are made up like animals and aliens.
Davis is also a costume designer, which is evident in the outfits being worn by the women. Far from being just your run-of-the-mill bikinis, they wear complex and elaborate outfits.
The producer, Brandon Bonfiglio clearly lends his experience to the video. Bonfiglio has produced videos for seemingly every major artist of the last decade. He lists Nicki Minaj, Beyonce, B.O.B. and Carrie Underwood as his clients. He’s also produced commercials for Revlon, Wii and McDonalds. He was even a part of producing Expendables 2: The Video Game. His influence can be seen in the clean and highly commercial scenes and segments. Any portion of the video can be pulled out and used as a short scene to introduce Lil Wayne or the song.
While the song is about hip-hop standards, the hook is solid and the three artists carry the whole song well. It seems clear that they are having a good time making the video and the song. The video plays with images that seem contradictory, women on swing sets, sultry maidens wearing kitty cat ears and Lil Wayne’s toothy, little boy grin. Again, not a song that you will hear at any church bingo events, but a fun song to drive to.