Rude by MAGIC!
What happens when you love a girl and her wealthy family doesn’t accept your manners?
You simply marry her and prove your rudeness to the opponents. In few words, this is the story of the debut single ‘Rude’, which transformed the Canadian band Magic! Into the new Maroon 5.
Based on a real-life event, ‘Rude’ is both a message dedicated to the arrogant family of the girl and herself, since she accepts to a certain moment the need of cleavage between rich and poor, refinement and modest lifestyle. The song was written by the members of the band, along with Adam Messinger, who previously collaborated with the vocalist of Magic!.
Although little is known about Nasri Atweh, he is in fact the winner of a Grammy for production, creating songs for Christina Aguilera, Boyzone or Michael Bolton, as consequence the album of the band, ‘Don’t Kill the Magic’ has all the chance to win several Grammies including production and vocal performance.
The pop style mainly adopted by Nasri, the frontman of Magic!, is mixed with a mild reggae rhythm, transforming ‘Rude’ into a song to be hummed all the time. If you add to its catchy line, the bright colorful background of an artist room or the marriage ceremony, it can be considered a modern Romeo and Juliet-based story.
The video is divided into two sequels: the musical performance in a garage or another space that young musicians use for rehearsal and the glamorous house of the girl. The debut of the video suggests that the artist and his girlfriend are determined to let her parents know about their relationship, but soon the singer is rejected by her father, who had a better option for her, a young man of the same social status.
‘Rude’ is a matter of choice. Seeing the way his boyfriend is treated, the young girl can forget about him, listening to her family or choose to follow him. Although she made her choice, she returns along with the band, her new family, to ask for parents’ acceptance. Rejected once again, the couple will find their happiness in the modest garage, singing and dancing.
‘Rude’ was released in October 2013, but became very popular in May 2014, being accompanied by a simple, yet suggestive video released in the same period of time. Intuitively, the story of ‘Rude’ is continued under a different shape in ‘Don’t Kill the Magic’.