Daylight by Maroon 5
American pop and rock outfit Maroon 5 released the single Daylight from their fourth album Overexposed. Daylight is the third such single to have been released from the 2012-issued album.
The song was written by Adam Levine, Max Martin, Sam Martin and Mason Levy. The song focuses on a long, tired old relationship that needs to be moved on and why now is not the right time to end the partnership. The music video to Maroon 5’s Daylight was released in early December 2012 and came with a less than subtle announcement from the band asking for the public’s help in promoting the video.
Maroon 5 asked members of the public and fans of their music to share a story about themselves. Maroon 5 then announced that it would handpick a number of entries from the thousands of videos sent in and feature those stories into its Daylight video. The video was directed by Jonas Akerlund. Band member Adam Levine explained that everybody was different but in life we all share similar themes about what is important to us today. A website had also been released specifically to accept all the entries from the members of the public who wanted to become part of the video.
When the video was released a number of fans and members of the public shared a short video of themselves expressing the things that were important to them and announcing the things that irritated or annoyed them. The video makes use of hundreds of fans who were employed to appear on the video and put themselves on show to the world via Maroon 5’s video Daylight.
The video begins with the message that encouraged fans to send in a video clip that would share something special about them and showcased a number of young people who expressed their love for their dog, their life, their boxing and gymnastics. Each clip lasted only a few seconds and many were accompanied by cards showing their likes written on in their own handwriting.
The video proceeds to show a number of people doing things in their lives that mean something special to them. In one example there is a young gymnast, in another a young girl playing the violin and another clip shows a number of people singing along to the song. There are also a number of clips that showcase people telling us what they hate and dislike.