Maps by Maroon 5
Maroon 5 in their new single “Maps” tell the story of a personal search, that would have requested the presence of a map, but unfortunately Adam Levine didn’t use it in at the right moment. “Maps” was launched on June 16, promoting the upcoming album “V”, obviously the fifth studio album of Maroon 5.
The debut of the video shows Adam Levine, Maroon 5 frontman, nervously exiting an elevator. He asks for information to everybody around in what it seems to be a hospital waiting room. When he finds the person he was looking for into a reanimation room, he starts remembering few previous moments spent with the injured woman. The viewers intuitively understand through this flashback that she is his girlfriend and that he is somehow guilty for what happened to her.
After he is escorted out the reanimation room, Adam Levine realizes the connection between his behavior and the accident that brought her into such a severe condition. While he is racing to get to her, she is warned by a passer-by that a truck is approaching, but she doesn’t listen. The moment of the impact, as well as the injured face of the woman creates a high emotional image. Another flashback follows: the couple arrives to a party, where Adam Levine flirts with another woman. Seeing this scene, his girlfriend leaves angry.
This episode can be considered a potential justification to the development of events, while the next flashback shows us a happy couple watching a soccer game on television. The end of the video takes us back to the hospital room, where it seems that Adam Levine’s girlfriend died.
“Maps” was written by Adam Levine with Ammar Malik, Noel Zancanella, Benny Blanco and Ryan Tedder, who also produced the song. The team of songwriters and producers collaborated before with Maroon 5 for the creation of “Moves like Jagger”, “Payphone”, “Lucky Strike” or “Love Somebody”. Maroon 5 attempted through this song to transform their classical funky sound into a soft Sting touch, visible in the performance of the chorus.
The simple, yet emotional video was directed by Peter Berg, who previously created for Maroon 5 the video for “One More Night”. The scenario was inspired by the movie “Memento”, the major difference relies on the chronology of the events affecting the young couple. Peter Berg preferred a reversed order, to create a greater emotional impact.
The video was intensively promoting through social networking, as teaser version before the official release on July 1, 2014. “Maps” continues the successful line created by “Love Somebody” in 2013, opening the upcoming album of the band.