A song by so simple a name is taking the world by storm no less. This #1 runaway featuring the famed UK vocals of Sam Smith is blowing it up. The single La La La is the second single off of Naughty Boy’s debut album called, Hotel Cabana. The British singer, songwriter, and record producer otherwise known as Shahid Khan, his given name has rocketed to the top with this one.
La La La’s recording has many collaborative efforts going on with production by Naughty Boy and Komi Al-Hakam on the Naughty Boy Recordings Limited record label in conjunction with Virgin Records. Seems like lots of folks here knew there was a good thing coming. Shahid Khan/Naughty Boy knew it too when he kicked off his winning from Deal or No Deal to become one of the United Kingdom’s finest producers of current.
Next up the line was the video to go with. Shot in La Paz, Salar de Uvuni and Potosi (Cerro Rico), Bolivia over a 4 day span of time, Ian Pons Jewell, the British filmmaker truly had the tune, the lyrics, and the background to make it a hit. Working with his Studio Murmur crew to film the La La La and co-producers Foqus and Gran Angular, the Bolivian production companies, Pon Jewell tempts the Wizard of Oz and the legends of Boliva with this one. Working in the cement man or lion, whoever he was portraying, and then our one and only tin man as the masked tweed traffic cop masked in traditional Bolivian legendary garb, was a shear act of genius once again.
Depending on what you believe or how deep you dig the video imparts different meanings to viewers. Some believe it’s just a twist on the Wizard of Oz theme for production purposes and/or even an attempt not to reveal the true meaning. Perhaps others are correct and Pon Jewell and team are truly sharing the Bolivian 20th century legend of a deaf boy fleeing his abusive home. The turmoil and symbolism are evident in the trios trek to the waste lands where the young boy is delivered up to the demon/Oz. Is he there as a sacrifice or a savior? Who knows? That’s the magic of what Jewell and company have accomplished in this ingenious video. It’s up to us to decide.
The words, however, seem a bit more transparent than the video, but once again even words can be poetically interrupted to erupt in different meaning. On the front side one would perceive that someone is angry and tired of listening to the bull coming from people talking about things getting better; talking about hypothetical saviors and solutions to a world gone awry. The writer would as soon just shut it all off and live in a world of silence where they don’t have to hear the ridiculousness of a silver lining in every cloud, etc. Or perhaps it is a child / adolescents song of learning to deal with abusiveness and how to escape it. It’s easier to just shut it all off because they can’t do anything else. Until they find a way, they will just turn off the sound and live in a world of La La La.