Hey Porsche by Nelly
Is it a song about a car or a girl? Nelly’s “Hey, Porsche” is a danceable, light-hearted song. It has the fun car/girl double entendre that has been popular in country music for decades. He talks about going under it/her and checking things out. This video and the song have all the elements of classic summer driving song, “Na na na na hey, Porsche.” The video with Nelly looking like a mechanic in a garage on the edge of the desert. He rap-sings his way into her smile and her heart.
The director, Ethen Lader, is a rising star in the music video world. His video with B.O.B. “Nothin’ on You,” has been nominated for multiple awards. He has also been commissioned by Disney to do a series of national commercials and he was hired by Dick Clark Productions to direct 3 spots for “Dick Clark’s Rockin’ New Years Eve.” It’s clear from his resume that he is working hard to take his place alongside the most accomplished directors in music videos.
The producer, Roger Ubina is very experienced in the music business. Ubina was also the producer of 2008’s short movie School Gyrls. It is a music movie directed by Nick Cannon and starring Justin Beiber and Soulja Boy. The movie, while not up for any awards, was part of Ubina’s musical connections.
This video and song by Nelly is reminiscent of the heyday of car songs, like Little Deuce Coupe and Hot Rod Lincoln. The song starts out with a guitar track that could easily be from cross-over country, then a solid pop beat comes in as Nelly tells the woman/car that he would really like to take her out for a drive. The toe-tapping drum break for the chorus that has a bit of the dreaminess that a beautiful woman and a classic car can inspire in almost any man.
One of the most notable parts of the video is that, despite the hip-hop nature of the song, the woman is as impeccably dressed as the car is designed. Of course, in the end, Nelly gets the girl when she walks into his office and he is wearing a gorgeous suit and is writing with a gold pen. Apparently, auto repairs are very lucrative at the edge of the desert.