Pound The Alarm by Nicki Minaj
Pound the Alarm by Nicki Minaj is the Trinidadian-American’s most recent music video released, but the Eurodance/house-pop song was widely popular beforehand, gaining a spot in charts all around the world.
The song comes from her critically acclaimed album Pink Friday: Roman Reloaded, and the video was uploaded onto the singer’s channel on July 31st, 2012. The director of the music video, Benny Boom, has also done work with the singer for two of her other songs.
Paying tribute to her beloved Trinidad, the video was shot there and contains many cultural elements of the area. The video includes many Trinidadian stars; in several scenes Nicki Minaj is seen onstage with Bunji Garlin, Machel Montano, and Fay-Ann Lyons. With the appearance of several carnival characters (Blue Devil, Jab Jab, Dame Lorraine, and more), it also honors the Trinidad and Tobago carnival. The video shows many shots of Trinidad before revealing Nicki Minaj in a bra and panties inspired by the Trinandian flag. She parades down streets in traditional, colorful carnival attire with women wearing the same fashion following her. Much of the video is spent with her dancing sensually with her backup dancers, but towards the end she is seen wrapping a Trinidadian bandana around her face next to her cousins. In the final scene, Minaj, still in her carnival outfit, struts towards a bright light.
Though many compare its similarity to her other song Starships, Pound the Alarm nonetheless has made its mark as a popular club hit. And it’s no wonder it has been – the song speaks of seizing the day and letting yourself go have some fun without worrying of the judgment of others. It’s about embracing club culture of pleasure seeking. The singer is basically telling the listener to prepare to pound the fire alarm, because with everyone no longer chained by their bindings, they are allowed to be as risqué or sexy as they wish, and so, the club will get extremely hot as a result. It is a song that many of her generation will understand and take heart, and who is to stop them from being inspired by a song with such a powerful message?