Live While We’re Young by One Direction
One Direction’s music video Live While We’re Young shows the British-Irish boy band at their liveliest. The video starts with the fellows emerging from a tent at the beginning of a day. It looks a bit like summer camp or perhaps a mightily toned down version of Woodstock. The narrative of the video is simple but it works as we follow the guys through the day. Their energy is catchy and the music builds as it goes along just like the scenes in the video. We move from the guys hanging out together mostly just keeping to themselves including a montage of driving across a plain landscape in a Jeep to getting more and more other people included in the video.
The water scenes add more energy to the video as midway through the band members are jumping in the lake and playing inside Zorbs, the peculiar Aussie-New Zealand human sized blow up balls. Each of the guys struggles to walk around inside but end up falling on their face. The action moves to a large inflatable pool and scenes of a rope swing and paddle boats. By the time the chorus comes around again, the pool is filled with other people dancing, throwing water and having a good time. Keeping with the good taste of the whole video, there aren’t gratuitous scenes of half-naked women or close ups of gyrating hips. This is purely PG rated.
The video’s pumping energy and enthusiasm concludes as nighttime falls and the band members and their friends gather under fairy lights for a dance party that morphs into a halfhearted one on one soccer shootout and other silliness. The rhythm keeps up the intense beat through to the end of the song which concludes with what looks to be a more soulful moment with one member singing out the last “live while we’re young” but it turns into light hearted play again when he is toppled over by other members of the band. It’s a bright, catchy, rocking video all the way through with a real joyful and youthful vibe.
The video was directed by Vaughan Arnell and released on September 20th, 2012. It has been a critical success and well received by fans.