One Thing by One Direction
“One Thing” by One Direction is a pop/rock single which first appeared on the English band’s debut album “Up All Night”. It was released in England on February 12, 2012 and in the United States on May 22, 2012. The song was written by Rami Yacoub, Savan Kotecha (both of whom also produced the track), and Carl Falk. The song has found international acclaim, being performed widely in the United Kingdom, throughout Europe, and even popular American outlets such as “The Today Show”. Musically, influences from the Backstreet Boys’ “Millenium” album are apparent, while the song follows the common boy-band theme of admiring a girl from afar, noting that she has got the “one thing” that the singer needs.
Declan Whitebloom directed the music video for “One Thing” by One Direction, which was shot on November 28, 2011 in London. A teaser trailer was then posted online, and public anticipation spread so widely that the band even posted a countdown until the video’s public release. “One Thing’s” music video finally premiered on January 13, 2012 on VEVO on Youtube, and runs 3:14 in length. Whitebloom attributes the style and plot of the video to have been inspired by old English legends “The Beetles” and “The Monkeys”. In these bands’ old videos, as with “One Thing”, the band just goes crazy in London, and has a day out which would appeal to any young teenager. Whitebloom speaks further to this in the behind-the-scenes video, which can also be found on the band’s VEVO account. In the video, the band acts in controlled craziness in areas such as a bus, a park bench, and in front of onlookers.
Upon its release, the video for “One Thing” by One Direction reached 5 million views in less than a week, consequently resulting in a 78% spike for all One Direction videos in the US. Critically, the video received great reviews, with Alex Hughes from the Huffington post stating that, “If you failed to crack a smile, there is a 100 percent chance that you are the devil.” As of today, there have been over 127,000,000 views of “One Thing” on One Direction’s VEVO account.