What Makes You Beautiful by One Direction
“What Makes You Beautiful” by One Direction is the English boy band’s debut single, off of their first album “Up all Night”, which was released in 2011. The hit was penned by Rami Yacoub, Carl Falk and Savan Kotecha, with Yacoub and Falk also producing. It can be considered to be of the pop/soft rock genre, and was recorded in Stockholm, Sweden. In England, following its late 2011 release, “What Makes you Beautiful” became one of the largest selling tracks on the Billboard Hot 100 in English history, and upon its February 2012 release in the United States, debuted at number 28 on the same chart, ultimately ascending to its highest position at number four later on.
John Urbano directed the music video for “What Makes You Beautiful”, which was filmed during a two day shoot in Malibu in July of 2011. In order to gain popularity in the five days leading up to the video’s release, One Direction released one teaser trailer on each of the aforementioned days. On August 19, 2011, One Direction released the video to networks and posted it on its Youtube VEVO channel.
The video essentially follows the group during a day on the beaches of Malibu. They are first shown just playing around and enjoying time on the beach. Later on in the song, One Direction is joined by three girls on the beach, where individual band members serenade the girls and later play with fireworks.
Immediately, the video for “What Makes You Beautiful” by One Direction gained critical praise. The British teen magazine “Sugarscape” ranked it as one of the “sexiest music videos of all time,” and it ultimately won the “Best Video of the Year Award” at the 4Music Video Honors. It was also the fourth highest-watched music video in the United Kingdom in 2011. Perhaps the most important barometer of the videos success, “What Makes You Beautiful” was nominated for an MTV Video Music Award for “Best Pop Video”, with the results to be announced at the live show at Staples Center, Los Angeles, CA on September 6, 2012. As of today, “What Makes You Beautiful” has garnered over 220,000,000 views on One Direction’s VEVO channel, raising significant advertising revenue for the band and their label.