Still Into You by Paramore
Over 37 million fans can’t be wrong!
American trio rock band Paramore’s video of “Still Into You” is full of fun and whimsy lightness even though Hayley Williams waxes about a lingering love. In this case, most people will understand what an over-the-top love can be like – where one actually doesn’t quite move on or close the door on a loving relationship. Many people know that time doesn’t always make the love diminish and that’s the message of the song.
The video opens with a sea of white and powder blue balloons as Jeremy Davis and Taylor York “row” a boat while she holds an umbrella to keep the “rain” off her fiery red and fuchsia hair. While the duo both travels, white pastel laser letters with the song title zooms and flashes over the background scenery.
The screen shot moves to an image of her in a honeymoon-themed room with a huge bed and all kinds of highly decorated pastel cakes on the numerous tables – many with lit candles. Hayley sings that its hard work to keep love alive while in the next scene she is shown cycling around a spacious house with the other members of the trio. Hayley begins to dance as the men continue cycling amongst a rain of confetti that comes down over her head with light strobes hitting the walls and ceiling.
The next scene of the video features pure white clad ballerinas dancing around her while she sings, as the screen often returns to the sea of balloons and the moveable boat.
She mentions that even though she should be over the butterflies, the joy of meeting his mother, and a laundry list of other reasons why the love should have leveled off, she admits that she’s still into her love. The message is that sometimes the clock often stands still despite our efforts to move on, referring to the fact that she claims not a day goes by without some feelings of love being part of her day.
The video images convey how fireworks and flames of love can still linger beyond a relationship’s expiration date or newness.
A recurring theme is that although a long time has passed, the love she has hadn’t faded and as the song resolves, the screen shot shows her with white sparklers in hand in a dark outdoors scene with the males of the rock band trio for company. There are ground sparklers and roman candles shooting white sparks into the sky and a patch of fireworks going off in the background.
New wave and power pop music accompanies the song, which debuted during Austin’s 2013 South by Southwest (SXSW) festival. Most people credit the song as a tribute or anthem to Williams’ long-time relationship with Chad Gilbert. Issac Rentz directed the video while Justin Meldal-Johnsen served as producer.
The song was recorded in 2012 in Los Angeles, California under the label Fueled by Ramen. Hayley Williams and Taylor York are credited as the writers of record.