Gangnam Style by PSY
Gangnam Style is the hit K-Pop song by South Korean singer PSY. In addition to the song being an international hit, the music video has arguably surpassed the song itself, becoming one of the most viewed videos on the internet. The song and its accompanying dance has become a pop-culture phenomenon.
The video was choreographed, directed and produced by PSY himself. It was released on July 15, 2012. It was shot in July 2012 and was filmed in Seoul, South Korea. Parts of it were filmed in the Gangnam District, while others were filmed in the Songdo International Business District. The video features PSY in his signature sunglasses performing in various locations. It begins on a beach and then continues through a horse stable, a parking garage, a sauna, a tennis court, a bus, a merry-go-round, a yoga class and various other places. The video ends with the singer’s cartoon counterpart. PSY performs the song while he and a slew of back-up dancers do the signature dance. The video has numerous nods to Korean culture. The song alludes to the lifestyle in the Gangnam District in South Korea, and the music video reflects this.
The viral video has resulted in a dance craze. The “horse trot” dance consists of exaggerated movements similar to that of riding a horse and spinning a lasso while standing in one spot. This dance has been performed on many television shows including The Ellen DeGeneres Show and Glee, and has been performed by many athletes including boxer Manny Pacquaio and tennis player Novak Djokovic. The video has also been parodied by the United States Military Academy and the North Korean government. It has been a popular choice of dance for social gatherings and flash mobs. The dance quickly became an internet meme following its spike in popularity in August 2012.
Gangnam Style and its accompanying video has had one of the biggest impacts on pop culture in 2012. The song and video have become iconic the world over. It has received mentions by United States President Barack Obama, UN Secretary-General Ban Ki-Moon and London Mayor Boris Johnson.