Pour It Up by Rihanna
Rihanna, the Barbadian beauty, has hit it once again with this somewhat controversial third single from her seventh album. Labeled on the Island Def Jam Music Group and SRP the club genre has been conquered by a new conquistador in the form of Rihanna.
Writers Robyn Fenty, Michael Williams, Theron Thomas, Justin Garner, and Timothy Thomas put together the words resplendent as the singer herself. Produced by Michael Williams and J-Bo, Pour It Up was recorded at Westlake Recording Studios in Los Angeles, California.
The dance club, money loving, flaunting song and video was directed by Evan Rogers, one of the most famous music documentarians of all time. The producer side of Rogers is actually credited with discovering Rihanna when he was on vacation with his wife in Barbados. Rihanna does Rogers, her writers, and producers proud with everything about her Pour It Up performance. Filmed in the perceived murky world of smoke and steamy with explicit innuendos throughout, the video revels in the un-layering of Rihanna in her riches.
A declaration of her evolution and changing style to suit her creative genius, Pour It Up, delivers a message so potent its multi-fold. With a chanting, hypnotic near stupor clearly crying out in rebellion but yet for acceptance, Rihanna delivers a sound exclamation of independence, success, and a shove it in your face explosiveness that reeks an, “I don’t give a damn what you think attitude.”
One interpretation can be she intends the song to slap her money and success in the face of others. Basically saying, I can do what I want to do, anytime I want to, as much as I want to because I have the money. And no matter what I do, the money keeps coming. I can spend what I want on whatever I want. Eventually all it becomes is dollars.
A second interpretation is that she is giving us a new look at not just the dancer but any profession where you might think less of the performer. They are doing what they have to do for a living. Sliding up and down dance poles just doing what it takes. She tells us that people throw money at her and basically the people talking it up are the fools because they have empty pockets and the dancers have the money. She (the dancer) can do whatever she wants to do no matter what. Pay a hundred dollar valet or anything else. She also informs us all quite passionately that it doesn’t matter what we think, the dancer is successful so just keep throwing the money because she only sees the dollars. It’s just her job.