What Now by Rihanna
What Now was released by this Rihanna on her seventh studio album, Unapologetic in November, 2012. This album was designed to indicate Rihanna as a victim. It was directed by Darren Craig, Jonathan Craven & Jeff Nicholas. The video itself was shot in Phuket Thailand during a tour she was promoting the Diamonds World Tour.
The location became a perfect place as a backdrop to her emotional song, filmed with a pale white interior; Rihanna sported a gown which stuck tightly to her as she wore a crucifix around her neck. It is a Gothic type of style, with Rihanna having very aggressively dark make up with lights making the rest of her body very pale amongst an even more ghostly background.
The pain, the hope and the passion – all the combination you can feel through the voice of Rihanna. If you watch this music video, you will realize it more. An emotive spotlight of her life addressed here, which seems outstanding in this music track. This sudden vulnerable ballad of Rihanna with the epic chorus highlighted an emotional blow. The lyrics will show you – how screams stay inside and make you cry. It expressed a worse ending of a good relationship. This ballad is touching and perhaps it’s a devastating power ballad full of emotion.
The chorus is impressive and suits so well with her voice, which sounds too great. In one hand you see Rihanna independent and calm and in the next, she is looking utterly distressed and on the verge of a heavy emotional breakdown. Rihanna then takes more emotional twists and turns, whereupon the emotion reaches its heaviest peak, followed by a crash of lighting effects.
Rihanna is then seen withering on the floor, going through spasms as black and white images consisting of country streets, trees, rushing clouds, beasts in the wilderness fighting, cross burning and other such images raced through her mind — or at least wants the viewer to do so along with her as this is a song about her internal struggles.
It is a possible glimpse into the world of Rihanna’s often public struggles, particularly with her ex, Chris Brown. When one studies the lyrics, it is a woman’s internal sadness and the inner voice asking not only would the eventual pain stop but how much does there need to be before she is once again not alone anymore.
Watching the video, viewers will almost want to barge into the warehouse, wrap Rihanna in their arms, and tell her that her best days are bright and well ahead of her from the torment and sadness displayed within the words and the feelings it invokes with the images chosen.
In this particular one, she is a victim of life and we are allowed to visit the more vulnerable side of the singer with her strong vocals and talent to move a crowd not only with her voice, but with the heart reaching story it often tells of which she brings to life in true and expected form.