Shake It Off by Taylor Swift
“Shake It Off” is an optimistic song in Taylor Swift’s classical style, marking her approach to uptempo pop. Leaving behind her original roots music was doubled by a change of look for Taylor Swift: the quiet country style was replaced by ballet, break dance, gymnasts or dance inspired by pop music.
As its title indicated, “Shake It Off” is an urge to leave behind anything or anybody harming your feelings. Taylor Swift created this song as a form to express the fact that her detractors judge her too harsh either for being blonde or for being too late in taking some decisions. Shaking it off is her way of releasing the frustration caused by the social pressure put on her private and professional life.
Since some people considered her to be an extremely good girl, Taylor Swift also tried to do something naughty, to prove the contrary: crawling under a bridge formed by other cheerleaders, she seems to look amused at their underwear. The video include more similar funny moments, showing that the artist and the protagonists had good time, such as jumping just for fun, handling colorful bands used in sports.
“Shake It Off” will be included on the upcoming fifth album of Taylor Swift, suggestively named “1989”, the year of her birth. Concretely, “Shake It Off” is a short retrospective of the musical styles appearing, after her birth, each one influencing her into a certain way, although she became known through country music. It was written by Taylor Swift, along with Max Martin and Shellback, also its producers. The uptempo pop is supported by saxophone, reminding of Taylor Swift’s interested for natural sounds.
The song and the video were released on August 18, 2014. Taylor Swift was sure that the song would draw the attention of fans worldwide, as consequence there was need to delay the release of the video. “Shake It Off” can be considered her personal time with herself, allowing the serious country musician to play or try to make jokes on her incapacity of performing several things such as crossing her fingers, to form certain shapes.
The video for “Shake It Off” was effectively shot in June 2014, but Taylor Swift considered it was best to be released at the end of the summer. Having directed videos for Michael & Janet Jackson (“Scream”) or Madonna (“Bedtime Story”), Mark Romanek is one of the directors looking for originality, not precisely popularity. Putting together ballet, hip hop, lyrical, gymnastics, jazz or Lady Gaga, he managed to create an optimistic, colorful video that it`s impossible not to remember, mostly because Taylor Swift attempting to keep her balance as ballerina, collapses in a funny way in the end of the video.