Style by Taylor Swift
The successful ‘Blank Space’ (2014) is followed at the beginning of 2015, by ‘Style’, expressing a different story of Taylor Swift: the necessity to be found and loved. ‘Style’ represents Taylor Swift’s attempt to compare her personal life with a stylish subject, unable to be forgotten.
‘Style’ starts with the artist’s image focusing on an uncertain target, while her face is transformed into the entrance of a cave, where her partner sees her image in every element, as the waves or the sand. Simultaneously with his lonely walk, attempting to find her, Taylor Swift is shown in a dark wood, in the dusk, walking barefoot. If he is determined to search for light, leaving the cave, Taylor Swift faces a nightmare in her room, overwhelmed by fear.
The connection between the partners displayed by Taylor Swift and Anthony Sherwood is suggested through the overlapping of visual plans: parts of Taylor Swift’s body as her mouth or her eyes are represented on his body, also a similar perspective being created in the case of her partner, for example her eyes becoming his eyes. Characters are mostly displayed in individual scenes, to suggest the loneliness felt by each of them, while the moments of their love as a kiss or an embrace is a thunder, expressing the intensity of their feelings.
As the song develops, Taylor Swift and her partner feel even deeper their connection, her image appears on the curtains of his room, while his eyes are displayed on the walls of her room. Taylor Swift takes a piece of broken glass, to cover her eyes, as an attempt to escape her sad love story, but she is eventually reached in the wood and seems to be willing to continue their love story, as she directs to his car.
‘Style’, the third single promoting Taylor Swift’s fifth studio album ‘1989’ was released in February 2015, being a pop rock song with electro influence. Similarly to ‘Blank Space’ and ‘Shake It Off’, the artist collaborated with Ali Payami, Max Martin and Shellback, who also produced the song.
The video of ‘Style’, released in February 2015, was directed by Kyle Newman, an American director appreciated for its futuristic films or commercials as ‘Drone’ or ‘The Cube’. Taylor Swift’s partner is displayed by the English actor, Anthony Sherwood, portraying a secondary character in ‘Vampire Academy’. The scenes of the videos were both in Morocco, including the cave and the seaside and USA, representing the majority of the images used in the creation of ‘Style’.