We Are Never Ever Getting Back Together by Taylor Swift
Taylor Swift’s team recently released the lyric video to “We Are Never Ever Getting Back Together” on her official Vevo page. “We Are Never Ever Getting Back Together” is the first single off Swift’s highly anticipated fourth studio album, “Red” to be released on October 22, 2012. The single, produced by Johan Shellback and Max Martin (the man behind Britney Spears’ “Baby..One More Time” and Kelly Clarkston’s “Since U Been Gone”) recently reached the number one position on the August 19th Billboard Hot 100 All Format Singles Chart. The song also debuted at number one on Billboard’s Digital Songs chart.
“We Are Never Ever Getting Back Together” is the latest in the trend of artists such as Katy Perry and Britney Spears releasing “lyric videos” in advance of their “official” music videos. Although fans have been creating You Tube versions of popular songs for some time, artists are using their own lyric videos to promote their songs and drive sales in advance of single and album releases. “We Are Never Ever Getting Back Together” was shot utilizing animated stop-motion video on what appears to be a puppet stage. The video features handwritten lyrics of the song superimposed over graphics of typewriters, vinyl records and diaries with Taylor’s voice as the soundtrack.
“We Are Never Ever Getting Back Together,” is the latest in a series of break-up songs from Taylor Swift. After the singer has discussed in recent interviews about how the theme of “Red” is “crash and burn relationships,” there has been much speculation in the press on the inspiration behind “We Are Never Ever Getting Back Together’. Some claim that the song was fueled by her recent relationship with Parachute’s lead singer, Will Anderson. Others have pointed to past beaus Joe Jonas, John Mayer and Taylor Lautner. Swift refuses to name her muse but has said that the song was inspired when a friend of one her ex’s dropped into the studio where she, Martin and Shellback were recording. After he left, Martin asked, “What was that about?” He then encouraged Swift to put her feelings into a song. No word on release of the music video.