Make Me Wanna by Thomas Rhett
After the country rock ‘Small Town Throwdown’ released in the summer of 2014, Thomas Rhett changed the tune with a mid-tempo sensitive song, ‘Make Me Wanna’. Reminding of Bee Gees’s most popular success ‘Stayin’ Alive’, Thomas Rhett’s creation focuses on staccato drums and guitars, highlighting his versatile vocal performance.
‘Make Me Wanna’ is a circular video, starting with the image of Thomas Rhett as a mechanic fixing a car under an old bulb and ending in a similar way, the attention of the viewers being directed to the same bulb. He, as well as his partner, is able to represent different social roles, united by a common feature: love.
He is the mechanic, while she is a beautiful customer calling him, in the next scene he is a refined gentleman, while she is an elegant waitress serving him and in the last role he is a nonconformist artist, trying to impress his partner through a song, while she doesn’t seem to understand his intentions. Both characters are constantly changing their roles through a slight modification of background as passing from one room into another one.
For ‘Make Me Wanna’, Thomas Rhett prepared something unconventional for a country artist, such as soft steps of breakdance, as notice in the role as artist on stage, accompanied by his alter ego. The idea of duplication is present in the case of his partner too, while she is leaving a room, her other self is dancing, captive into a mirror. The game of alter ego is pushed further, the director creating three representations of Thomas Rhett on the stage, one singing on the microphone, the second one playing the guitar, while the last one is performing backing vocals, all characters willing to suggest the intensity of their feeling towards the beautiful woman chosen as partner.
‘Make Me Wanna’ benefits of Thomas Rhett’s contribution to its creation, accompanied by the country songwriters Bart Butler and Larry McCoy, responsible for the studio album of Jon Pardi ‘Write You A Song’ or Neal McCoy’s ‘XII’. The song was produced by Jay Joyce, previously mastering songs for Iggy Pop, Cage The Elephant, Eric Church or In Pursuit.
The video of ‘Make Me Wanna’, released in October 2014, is created by TK McKamy, previously designing for Thomas Rhett ‘Get Some Of That’ and ‘It Goes Like This’. The American direct also created videos for Gary Allan, Lady Antebellum or Darryl Worley, proposing unconventional scenarios, as in the case of ‘Make Me Wanna’.