Sony Music’s ‘Hall of Fame’ ft. will.i.am video was directed by Ethan Lader and is a great depiction of the lyrics and theme of the song. Will.i.am collaborates with the Irish band, The Script on this inspirational track. In August of 2012 the video, Hall of Fame was released on The Script’s official website. It is definitely not a fist pumping will.i.am video, but is as a wonderful message of inspiration. The video is an anthem about following your dreams despite your current realities. The setting for the video features will.i.am and The Script in an abandoned warehouse performing the song.
The visual effects at the beginning of the video give a shaking feeling. It is clear there is some unstable and uneasy immediately at the onset of the video. Lighting and setting makes you feel immediately the sense of confusion and doubt that exist in the main characters. The main character’s are not getting nor asking for sympathy; however, the audience is drawn to the hurt feelings of the characters, which are scrawny boxer and deaf ballet dancer. The encouraging part of the video is seeing the strength of the characters in overcoming their obstacles. The lyrics of the song serve as a backdrop to the video encouraging them to best their best.
The video cuts back and forth between scenes of the band performing, a deaf ballet dancer and scrawny boxer practicing. Family life did not appear to be supportive, but it was existent. The video shows both the dancer and boxer at the separate homes starting their day. Starting the video with the characters waking up is symbolic of a new start. It is extremely clear in the beginning of the video there are significant obstacles that the aspiring ballet dancer and boxer face.
The video shows the effects of bullying by showing taunting they both experienced. It appears they both use the negatively to inspire them to press forward. What is clear in the video is the message of achieving anything and being anything you dream. Everyone has their own Hall of Fame they are aspiring to. The awesome aspect of the video in the underdog wins and is in their own Hall of Fame!